Countless new products, campaigns, and promotional items also featured heavily at the 2018 FORUM, as the fair is still known. 228 exhibitors presented their product innovations on a 14,000 m² exhibition floor.
Highlights included new services from our headquarters, which were developed during last year. Among the new services were enhancements to the marketing generator, the new marketing dashboard, the Prima and OPUS1 brands, as well as solutions from the fields of product data management and digitalisation. Also on board was Digital Exhibition, which is already in use in 40 locations across the country. The attention that the topic attracted was reflective of its growing importance among the gathered cooperative members. Many members were also curious to see the marketing dashboard and the B2X master clone, which afforded a first look at the new features.
As in previous years, the FORUM again drew large crowds, and showcased a whole host of exciting innovations. The 228 exhibitors represented at the fair won over visitors with their carefully-selected, high-performance, and customer-oriented products and services.
Highlight of this year’s evening event was the official farewell to Dieter Jäger, and the supplier award ceremony. The remainder of the evening was spent enjoying a cold beer and a sumptuous buffet, good conversation, and looking back on a successful trade fair day.